Monday, August 1, 2011

WOBO

WOBOs (world bottles) were created after Mr. Heineken himself went to the Caribbean in the 60's and was struck by 1. all the bottles littering the beaches and 2. the ramshackle buildings and poor living conditions.  His ingenious answer? A brick shaped bottle that could be used to build houses. Unfortunately, the production of WOBOs didn't last very long and the very few that remain to this day are collectors items.



No comments:

Post a Comment